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I’ve worn many hats in my career: employee, consultant, and entrepreneur. And through each stage, I’ve discovered one constant: corporate… READ MORE
Big Data refers to the huge amount of data that is generated really quickly from lots of different sources. This… READ MORE
Marketing is the art of creating, communicating, and delivering value to customers. This value, a blend of practical utility and… READ MORE
A company’s brand equity, or how much the brand is worth, is reflected in the price customers are willing to… READ MORE
Recently, I have been getting these questions quite often, so I decided to give “my” generic point of view about… READ MORE
“Control what I can control”
~ Alex Lima
Alex Lima 